Work

Bridging the marketing theory–practice gap with marketing engineering

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00146-6

Authors: Gary L Lilien, Arvind Rangaswamy, Gerrit H van Bruggen, Berend Wierenga

Institutions: Pennsylvania State University, Erasmus University Rotterdam

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099485688

FWCI: 4.499

Cites: 45

Cited by: 43

Related to: 10