Work

Marketing capabilities: Antecedents and implications for B2B SME performance

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.08.005

Authors: Bill Merrilees, Sharyn Rundle-Thiele, Ashley Lye

Institution: Griffith University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2102007298

FWCI: 19.5

Cites: 77

Cited by: 396

Related to: 10