Work

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Year: 1994

Type: article

Source: Asia-Australia Marketing Journal

DOI: 10.1016/s1320-1646(94)70275-6

Author: Christian Gronroos

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102097552

FWCI: 34.07

Cites: 80

Cited by: 2,349

Related to: 10