Work

New Middle-Class Consumers in Rising Powers: Responsible Consumption and Private Standards

Year: 2013

Type: article

Abstract: In this article we explore how the unprecedented expansion of new middle class consumers in Rising Powers is likely to influence the extent and meaning of responsible consumption through private standards. We find that these middle class consumers are likely to engage in discretionary spending even at relatively low levels of income, although existing research is insufficient to predict the extent to which this discretionary spending will be used for responsible consumption. We develop a simple matrix to explore where and when private standards are more likely to effectively stimulate responsible consumption, and we put forward some hypotheses for future research.

Source: Oxford Development Studies

DOI: 10.1080/13600818.2013.864757

Authors: Alejandro Guarín, Peter Knorringa

Institutions: German Institute of Development and Sustainability, International Institute of Social Studies, Erasmus University Rotterdam

Language: English

Topic: Global trade, sustainability, and social impact

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Economic and Social Research Council

Awards: G4428458910, G5645897738