Work

Privacy in e-commerce: examining user scenarios and privacy preferences

Year: 1999

Type: conference-paper

Abstract: Privacy is a necessary concern in electronic commerce.It is difficult, if not impossible, to complete a transaction without revealing some personal data -a shipping address, billing information, or product preference.Users may be unwilling to provide this necessary information or even to browse online if they believe their privacy is invaded or threatened.Fortunately, there are technologies to help users protect their privacy.P3P (Platform for Privacy Preferences Project) from the World Wide Web Consortium is one such technology.However, there is a need to know more about the range of user concerns and preferences about privacy in order to build usable and effective interface mechanisms for P3P and other privacy technologies.Accordingly, we conducted a survey of 381 U.S. Net users, detailing a range of commerce scenarios and examining the participants' concerns and preferences about privacy.This paper presents both the findings from that study as well as their design implications.

Source: ACM Conference on Electronic Commerce (EC)

DOI: 10.1145/336992.336995

Authors: Mark S. Ackerman, Lorrie Faith Cranor, Joseph Reagle

Institutions: University of California, Irvine, AT&T (United States), World Wide Web Consortium, Massachusetts Institute of Technology

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

Funder: Japan Society for the Promotion of Science

Award: M&As and innovation strategies and Competition Policy