Work

Relationship Marketing Theory: Its Roots and Direction

Year: 2000

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725700785100460

Authors: Kristian Möller, Aino Halinen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Marketing

OpenAlex ID: W2102492785

FWCI: 22.85

Cites:

Cited by: 384

Related to: 10