Year: 2005
Type: report
Study designs: Randomized Controlled Trial, Clinical Trial
Abstract: This study develops theory and uses a door-to-door fundraising field experiment to explore the economics of charity.We approached nearly 5000 households, randomly divided into four experimental treatments, to shed light on key issues on the demand side of charitable fundraising.Empirical results are in line with our theory: in gross terms, our lottery treatments raised considerably more money than our voluntary contributions treatments.Interestingly, we find that a one standard deviation increase in female solicitor physical attractiveness is similar to that of the lottery incentive¡ªthe magnitude of the estimated difference in gifts is roughly equivalent to the treatment effect of moving from our theoretically most attractive approach (lotteries) to our least attractive approach (voluntary contributions).
DOI: 10.3386/w11611
Authors: Craig Landry, Andreas Lange, John List, Michael Price, Nicholas G. Rupp
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2102558490