Work

Progress in customer relationship management adoption: a cross-sector study

Year: 2012

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2012.671337

Authors: Maureen Meadows, Sally Dibb

Institution: The Open University

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102581185

FWCI: 10.44

Cites: 70

Cited by: 30

Related to: 10