Work

Effect of internal branding on employee brand commitment and behavior in hospitality

Year: 2015

Type: article

Study design: Observational Study

Source: Tourism and Hospitality Research

DOI: 10.1177/1467358415580358

Authors: Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Institutions: National Kaohsiung University of Hospitality and Tourism, Taiwan Shoufu University

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2102998542

FWCI: 6.615

Cites: 66

Cited by: 56

Related to: 10