Work

Enhancing marketing with engineering: Optimal product line design for heterogeneous markets

Year: 2011

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.08.001

Authors: Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg, Panos Y. Papalambros

Institutions: Carnegie Mellon University, Pennsylvania State University, HEC Paris, Vrije Universiteit Amsterdam, Erasmus University Rotterdam, University of Michigan

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2103137369

FWCI:

Cites: 57

Cited by: 6

Related to: 10