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The Impact of Moral Awareness on the Entrepreneurial Orientation: Performance Relationship in New Technology Based Firms

Year: 2011

Type: article

Abstract: Prior studies have suggested the predominant role of the founder-manager´s moral awareness in the emergence and persistence of a strong entrepreneurial culture likely to shape the firm´s collective behavior.Although the strategic importance of founder-manager´s moral awareness on a general level is undisputed, one major shortcoming of prior studies has been to evaluate his influence in the firm.The purpose of this exploratory study was to examine the effect of technology founder-manager´s moral awareness on the entrepreneurial orientation-performance relationship in New Technology Based Firms.Not only do the results suggest that performance is positively influenced by its entrepreneurial orientation, but the findings also indicate that technology founder-manager´s moral awareness moderates the relationship.The entrepreneurial orientation-performance link is stronger for low levels of moral awareness.The study´s implications and future research directions are discussed.

Source: Journal of technology management & innovation

DOI: 10.4067/s0718-27242011000400008

Authors: Héctor Montiel-Campos, Francesc Solé-Parellada, Luis A Aguilar-Valenzuela, Jasmina Berbegal-Mirabent, Jorge A Duran-Encalada

Institutions: Universidad de las Américas Puebla, Universitat Politècnica de Catalunya, Centro de Investigación en Alimentación y Desarrollo

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2103258505

FWCI: 2.035

Cites: 83

Cited by: 12

Related to: 10