Work

An Agency Theory perspective on the purchase of marketing services

Year: 2009

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2009.08.005

Authors: Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk

Institutions: University of Tennessee at Knoxville, Miami University, Copenhagen Business School, Bayer (Germany), Friedrich-Alexander-Universität Erlangen-Nürnberg, Eindhoven University of Technology

Language: English

Topic: Outsourcing and Supply Chain Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103260077

FWCI: 6.894

Cites: 75

Cited by: 139

Related to: 10