Work

Marketing Information: A Competitive Analysis

Year: 1997

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.16.1.24

Authors: Miklos Sarvary, Philip M. Parker

Institutions: Stanford University, INSEAD, INSEAD, INSEAD

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103500496

FWCI: 14.44

Cites: 48

Cited by: 100

Related to: 10