Work

Cues of being watched enhance cooperation in a real-world setting

Year: 2006
Type: article
Abstract: We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour.
Language: English
Open Access status: green
OpenAlex ID: W2103958511
FWCI: 52.03
Cites: 19
Cited by: 1,358
Related to: 10