Work

Gender Advertising in the US and India: Exporting Cultural Stereotypes

Year: 1994

Type: article

Source: Media Culture & Society

DOI: 10.1177/016344379401600308

Authors: Michael Griffin, K. Viswanath, Dona Schwartz

Institutions: University of Minnesota, The Ohio State University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2103984465

FWCI: 2.991

Cites: 31

Cited by: 49

Related to: 10