Work

The Media Depiction of Women Who Opt Out

Year: 2008
Type: article
Abstract: Through a content analysis of print media and a comparison of media images with trends in women's behavior, the authors explore the rhetoric and reality surrounding the exit of college-educated women from the workforce to become full-time mothers, a phenomenon that has been dubbed “opting out.” The major imagery surrounding opting out emphasizes motherhood and family, elites, and choice. A close reading reveals some inconsistencies that counter the prevailing positive depiction. The authors also find that media coverage of opting out appears in leading publications reaching large and diverse audiences. A comparison of articles' themes against actual trends in women's opting-out behavior shows that there is a disjuncture between the two. The authors discuss the implications of these results for the dissemination of a new feminine mystique.
Language: English
Subfield: Gender Studies
Open Access status: green
OpenAlex ID: W2104617020
FWCI: 13.68
Cites: 35
Cited by: 112
Related to: 10