Work

Strategy fit and performance consequences of international marketing standardization

Year: 2006

Type: article

Source: Strategic Management Journal

DOI: 10.1002/smj.549

Authors: Constantine S. Katsikeas, Saeed Samiee, Marios Theodosiou

Institutions: University of Leeds, University of Tulsa, University of Cyprus

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105539978

FWCI: 39.61

Cites: 95

Cited by: 512

Related to: 10