Work

Assessing the Dimensions of Product Variety on Performance: The Value of Product Line and Pack Size

Year: 2014

Type: article

Abstract: This article studies the impacts of product variety along two dimensions: product‐line variety and pack‐size variety. Previous research has often found that increased product variety is associated with increased sales. Interestingly, we find that this is not always the case, once the negative impact of product variety on fill rates is introduced. Specifically, product‐line variety has a positive total effect on sales, but pack‐size variety has a negative total effect on sales. We also investigate potential nonlinear impacts (with decreasing marginal effects) of product‐line and pack‐size variety, and find the result to be one of diminishing returns.

Source: Journal of Business Logistics

DOI: 10.1111/jbl.12054

Authors: Xiang Wan, Martin E. Dresner, Philip T. Evers

Institutions: The Ohio State University, University of Maryland, College Park

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2105613795

FWCI: 8.874

Cites: 35

Cited by: 32

Related to: 10