Work

Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911760802152017

Authors: Carrie La Ferle, Steven M. Edwards, Wei-Na Lee

Institutions: Southern Methodist University, The University of Texas at Austin

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105929975

FWCI: 4.446

Cites: 52

Cited by: 54

Related to: 10