Work

Marketing information systems in tourism companies

Year: 2011

Type: article

Abstract: This paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created. The study focused on marketing information management investigation – gathering, processing, distribution, usage and storage of information. Furthermore, it examined whether the information systems have been used by marketing departments and if the MkIS has been used for decision making. Finally, the level of satisfaction with MkIS was evaluated. The results of the survey’s descriptive analysis were compared to those of preliminary studies on MkISs. In conclusion, the limitations of the study are presented and directions for future research are proposed.

Source: RePEc: Research Papers in Economics

Authors: J. Štokelj, Aleksandra Brezovec, Doris Gomezelj Omerzel

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2106035200

FWCI:

Cites: 27

Cited by: 3

Related to: 10