Work

Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs

Year: 2012

Type: article

Source: Research in Social and Administrative Pharmacy

DOI: 10.1016/j.sapharm.2012.04.001

Authors: Jagannath M. Muzumdar, Jon C. Schommer, Ronald S. Hadsall, Jisu Huh

Institutions: St. John's University, University of Minnesota

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106774809

FWCI: 5.661

Cites: 52

Cited by: 16

Related to: 10