Work

Musings on Relevance and Rigor of Scholarly Research in Marketing

Year: 2003

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070303258240

Author: P. R. Varadarajan

Institution: Texas A&M University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106989559

FWCI: 4.027

Cites: 26

Cited by: 119

Related to: 10