Work

Heterogeneity in the likelihood of market advisory service use by U.S. crop producers

Year: 2005

Type: article

Abstract: Analysis of a unique data set of 1,400 U.S. crop producers using a mixture‐modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producer's marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers. The heterogeneity is played out in different MAS choices and appears to be driven by crop producers' risk attitudes. [EconLit citations: D210, D400, L100, L200, M310, Q120, Q130.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 109–128, 2005.

Source: Agribusiness

DOI: 10.1002/agr.20031

Authors: Joost M.E. Pennings, Scott H. Irwin, Darrel L. Good, Olga Isengildina

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Agricultural economics and policies

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W2107005052

FWCI: 1.99

Cites: 53

Cited by: 15

Related to: 10