Work

Marketing Effectiveness and Customer Retention in the Service Sector

Year: 1999

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642069900000028

Author: Kwaku Appiah-Adu

Institution: University of Portsmouth

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107236337

FWCI:

Cites: 43

Cited by: 42

Related to: 10