Sport fan maximizing: following the best team or being the best fan?
Year: 2015
Type: article
Source: Journal of Consumer Marketing
Authors: J. Ian Norris, Daniel L. Wann, Ryan K. Zapalac
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2107515801