Work

On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.

Year: 1972

Type: article

Source: Psychological Bulletin

DOI: 10.1037/h0032590

Author: Kalman J. Kaplan

Institution: Wayne State University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108034895

FWCI: 12.77

Cites: 27

Cited by: 808

Related to: 10