Work

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Year: 2004

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.68.2.114.27788

Authors: Subin Im, John P. Workman

Institution: San Francisco State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108589723

FWCI: 56.16

Cites: 90

Cited by: 1,113

Related to: 10