Work

Individualism and collectivism in Chinese and American television advertising

Year: 2013

Type: article

Source: International Communication Gazette

DOI: 10.1177/1748048513482543

Authors: Siu Yu Hsu, Gina G Barker

Institutions: Liberty University, Coastal Carolina University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108632779

FWCI: 1.914

Cites: 64

Cited by: 26

Related to: 10