Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information
Year: 2001
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/321944
Author: Rashmi Adaval
Institution: Hong Kong University of Science and Technology
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2108721766