Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions
Year: 2014
Type: book-chapter
Source: SpringerBriefs in business
Authors: Tara Brabazon, Mick Winter, Bryn Gandy
Institutions: Charles Sturt University, Government of New Zealand
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W210880215