Research Outlets in Sport Marketing: The Need for Increased Specialization
Year: 1998
Type: article
Source: Journal of Sport Management
DOI: 10.1123/jsm.12.4.259
Authors: Daniel F. Mahony, Brenda G. Pitts
Institutions: University of Louisville, Florida State University
Language: English
Subfield: History and Philosophy of Science
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2108924151