Work

Interfir m Demand Integration: The R ole of Marketing in Bridging the Gap Between Demand and Supply Chain Management

Year: 2003

Type: article

Author: Teresa M. McCarthy

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109185495

FWCI: 0.991

Cites: 104

Cited by: 3

Related to: 10