Work

Factors for Success in Customer Relationship Management (CRM) Systems

Year: 2002

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/0267257022775918

Authors: Hugh Wilson, Elizabeth Daniel, Malcolm McDonald

Institutions: Cranfield University, University of Oxford, University of Cambridge

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109259133

FWCI: 37.97

Cites: 44

Cited by: 262

Related to: 10