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Success Factors for Small Rural Entrepreneurs under the One-District-One-Industry Programme in Malaysia

Year: 2009

Type: article

Abstract: This paper presents the determinants of small business success as perceived and experienced by rural entrepreneurs. A sample of small rural entrepreneurs under the One-District-One-Industry (ODOI) programme in Malaysia was surveyed using a structured questionnaire. Despite the importance of both internal and external factors, this paper found that the external factors are more dominant than the internal ones in contributing to the business success of the ODOI entrepreneurs. All the external factors extracted by factor analysis narrow down to the important role of the government in promoting small business success. Therefore, the government should continuously provide assistance and favourable environment conducive to small entrepreneurship in the rural area. Keywords: Rural Entrepreneurs, One-District-One-Industry, Success Factors, Factor Analysis

Source: Contemporary Management Research

DOI: 10.7903/cmr.1173

Authors: Radiah Abdul Kader, Mohd Rosli Bin Mohamad, Ab. Azid Hj. Che Ibrahim

Institution: University of Malaya

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: bronze

OpenAlex ID: W2109921990

FWCI: 7.116

Cites: 22

Cited by: 75

Related to: 10