Work

A Consumer Approach to Branded Wines

Year: 1986

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004649

Author: Robert L. Gluckman

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110094311

FWCI: 7.261

Cites: 4

Cited by: 176

Related to: 10