Work

Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Year: 2013

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.2013.827020

Authors: Kavita Srivastava, Narendra K. Sharma

Institutions: Rajiv Gandhi Institute of Petroleum Technology, Indian Institute of Technology Kanpur

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110180019

FWCI: 12.36

Cites: 65

Cited by: 178

Related to: 10