Work

Representasi Maskulinitas dalam Iklan

Year: 2004

Type: article

Abstract: The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual.

Source: Jurnal Ilmu Sosial dan Ilmu Politik

DOI: 10.22146/jsp.11056

Author: Novi Kurnia

Institution: Universitas Gadjah Mada

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: gold

Estimated APC paid: $65