Work

Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000

Year: 2004

Type: book-chapter

Authors: M.S. Van Gisbergen, P.E. Ketelaar, Johannes W. J. Beentjes

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2112233195

FWCI:

Cites: 33

Cited by: 10

Related to: 10