Work

Cooperative advertising, game theory and manufacturer–retailer supply chains

Year: 2002

Type: article

Source: Omega

DOI: 10.1016/s0305-0483(02)00051-8

Authors: Susan X. Li, Zhimin Huang, Joe Zhu, Patrick Y.K. Chau

Institutions: Adelphi University, Worcester Polytechnic Institute, University of Hong Kong

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2112929403

FWCI: 2.868

Cites: 35

Cited by: 219

Related to: 10