Work

Scientific method and marketing: an analytical framework

Year: 2002

Type: conference-paper

Source: OPUS - Open Publications of UTS Scholars (University of Technology Sydney)

Authors: Ian Wilkinson, LC Young

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113236937

FWCI: 3.487

Cites: 35

Cited by: 5

Related to: 10