Work

Marketing Metrics Use in a Transition Economy: The Case of Vietnam

Year: 2008

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911760802151811

Authors: John U. Farley, Scott Hoenig, Donald R. Lehmann, Hoang Thuy Nguyen

Institutions: Dartmouth College, University of the Witwatersrand, Columbia University

Language: English

Topic: Accounting and Organizational Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113375003

FWCI: 1.292

Cites: 59

Cited by: 20

Related to: 10