Work

Market-driving versus market-driven: Divergent roles of market orientation in business relationships

Year: 2004

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2003.10.010

Authors: Matti Tuominen, Arto Rajala, Kristian Möller

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113387747

FWCI: 10.83

Cites: 54

Cited by: 164

Related to: 10