Work

A Team Approach to New Product Development

Year: 1989

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000002557

Authors: Frank G. Bingham, Charles J. Quigley

Institution: Bryant University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113440244

FWCI: 2.404

Cites: 9

Cited by: 106

Related to: 10