Work

Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk

Year: 2000

Type: article

Abstract: It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the company's financial performance, but instead affect the bottom line via its stock of reputational capital - the financial value of its intangible assets. It is suggested that corporate citizenship programs can be designed to help companies address reputational threats and opportunities to achieve reputational gains while mitigating reputational losses.

Source: Business and Society Review

DOI: 10.1111/0045-3609.00066

Authors: Charles J. Fombrun, Naomi A. Gardberg, Michael L. Barnett

Institutions: New York University, City University of New York, Rutgers, The State University of New Jersey

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2113562749

FWCI: 13.57

Cites: 18

Cited by: 1,192

Related to: 10