Work

Marketing strategy implementation in higher education: A mixed approach for model development and testing

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2011.609132

Authors: Vik Naidoo, Terry Wu

Institutions: Deakin University, Ontario Tech University

Language: English

Topic: Higher Education Governance and Development

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2113866951

FWCI: 9.963

Cites: 92

Cited by: 55

Related to: 10