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Can eCRM and trust improve eC customer base?

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Year: 2004
Type: conference-paper
Study design: Observational Study
Source: IEEE Conference on Commerce and Enterprise Computing (CEC)
DOI: 10.1109/icect.2004.1319748
Authors: C.A. Shoniregun, A. Omoegun, D. Brown-West, O. Logvynovskiy
Institutions: University of East London, London South Bank University
Language: English

Topic: Customer Service Quality and Loyalty
Subfield: Organizational Behavior and Human Resource Management
Field: Business, Management and Accounting
Domain: Social Sciences

Open Access status: closed
OpenAlex ID: W2113960155
FWCI: 25.19
Cites: 21
Cited by: 26
Related to: 10
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