Work

Examining the Internal-External Determinants of International Joint Venture (IJV) Marketing Performance in Thailand

Year: 2002

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(02)70150-x

Authors: Craig C. Julian, Aron O'Cass

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114559961

FWCI: 2.712

Cites: 69

Cited by: 31

Related to: 10