Work

Cross-cultural research in international marketing: clearing up some of the confusion

Year: 2015

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-12-2014-0376

Author: Marieke de Mooij

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114834710

FWCI: 11.45

Cites: 74

Cited by: 115

Related to: 10