Work

The Effect of the Focus of Comparison on Consumer Preferences

Year: 1992

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379202900404

Authors: Ravi Dhar, Itamar Simonson

Institutions: Yale University, University of California, Berkeley

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114977312

FWCI: 1.066

Cites: 24

Cited by: 135

Related to: 10