Work

Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

Year: 1986

Type: article

Abstract: The purpose of this report is to make available two sets of persuasive messages one for fictitious brands of 12 types of consumer products and the other for 20 sociopolitical issues. These communications were developed as part of a research program directed at obtaining reliable persuasion effects.

Source: Personality and Social Psychology Bulletin

DOI: 10.1177/0146167286124016

Authors: Anthony R. Pratkanis, Anthony G. Greenwald, David L. Ronis, Michael R. Leippe, Michael H. Baumgardner

Institutions: Carnegie Mellon University, The Ohio State University, University of Michigan, Adelphi University

Language: English

Topic: Psychology of Social Influence

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2115049227

FWCI: 2.334

Cites: 5

Cited by: 5

Related to: 10